GeoSocial: Facebook Local Retail Decals

Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses.

See an example below: the sticker in question includes a very prominent Like icon and the iconic blue Facebook branding, as well as a call to action that reads, “text like MuseumofMakingMusic to 32665.”

Facebook is even gifting beta testers with $25 in ad credits to help drive home the utility of the service and propel businesses to participate in on-site advertising as well.

This first step toward serving local businesses is an extremely smart maneuver very much like Google’s Place Pages offering. Also, the day that Facebook correlates your physical location in the real world with their local business Pages does not seem too far off.

If Yelp, Google (Google), Fousquare and Facebook all get their way, local business windows will be covered in window decals. Realistically, one decal will prevail and we tend to think Facebook’s more than 400 million userbase and the value of an instant Fan will make Facebook’s offering especially appealing to local business owners.

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