Augmented Reality with Malib(oom-Boom) Rum

Oddcast says this is their first commercial deployment which utilizes their new Face Recognition / Augmented Reality technology.
You can watch a demo video here: http://getyourislandon.com/
Features incl:
-User participates via live video insertion
-User’s head movement manipulates on screen action
-User may record their video and share

About Fallon