Summer time reading reccomendation

Back in the day when I worked at a record store the owner used to always give me crap and tell me to “get your roots correct!”  Of course he was referring to the fact that I might have thought I found the second coming, but I wasn’t familiar with their influences.  There’s a reason Paul Westerberg sings “children by the million sing for Alex Chilton…” have you heard of Big Star?  Are you familiar with all the musicians that the Beastie Boys have sampled?  Well that has nothing to do with anything.  But I do challenge you to “get your roots correct!” – If you work in advertising get to know some of the people that have created amazing famous work, like Luke Sullivan.

Many of you might have read  “Hey Whipple, Squeeze this. – A Guide to Creating Great Advertising.”  If you haven’t  maybe you should stop what you are doing and go get it and read it.  It’s chocked full of good common sense advice.  Written by ex-Fallonite Luke Sullivan – I think his work speaks for itself.  If you are not familiar with it – again stop what you are doing and check it out – he preaches the virtues of simplicity.


Luke has a new book out – it’s his memoir. (It looks like the site is not live yet – but he said it would be coming this week –  The book comes out Mid-June.

“’The Shining’ . . .  but funnier.”


That’s how the author describes his memoir “Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic.

It’s the story of six boys growing up in a great dark house in Minnesota, as the father – a respected surgeon – goes slowly insane. With winters raging outside and the father raging within, it is their mother’s protection that allows the boys to have a wildly fun, thoroughly dysfunctional time growing up. With dark humor as the coin of their realm, and the Beatles as true north on their compass of Cool, the band of brothers make movies, start a rock & roll group, and wise-crack their way though a grim landscape of their father’s insanity, Eisenhower’s Cold War, fallout shelters, and JFK’sassassination.

Luke also maintains a blog – – which is entertaining and insightful.  You can also find him on twitter.