Detroit Rising: Loveland (Inchvesting and Lovetaxes)

LOVELAND Technologies, a Detroit-based startup create crowdfunding and social mapping systems, and rely on their unique brand and culture to mix real and virtual, fun and serious, story and software.

LOVELAND’s signature starting project is LOVELAND micro real estate, an innovative program that allows people to “inchvest” in real and virtual land in Detroit for $1 per square inch.  This project creates “microhoods” that can be accessed over the “inchernet” or visited in person, with a percentage of inch sales supporting other projects in Detroit.  Founder Jerry Paffendorf reports that this tiny laboratory has produced significant (and surprising) discoveries about how to scale up the fundraising, social ownership, and mapping platform to city-size.

Inchvesting is a small physical parcel of land (see map below) located at 8887 East Vernor Highway and Holcomb streets where people can purchase inches of land. Once purchased, the ownership is mapped to a digital environment where people can chat with their neighbors and form real relationships. People can earn badges, name the city and give it their own personality.

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The LOVELAND team has also developed other products including: Living in the Map: Detroit, which provides interactive city data and crowdfunded jobs, and LoveTax, which makes it easy to make and receive subscription payments.  They have also developed 2 entertainment fundraising projects, Buy a Frame and Buy Watts, both of which crowdsource money to support Detroit-related projects.




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