Tablet Owners Spend More Time Online Overall [Infographic]

Device Owners of All Ages Spend Average of 90 More Minutes a Day Surfing

AdAge notes: Mary Meeker, formerly of Morgan Stanley and now with venture capitalists Kleiner Perkins Caufield & Byers, recently gave her annual presentation on the state of technology. Accompanied by her now-famous slide deck she showed how the iPad is smoking its iBrethren like the iPod and iPhone (and of course every other tablet) in terms of growth in unit sales. Tablets, it seems, are becoming pretty popular these days. So a new study from Knowledge Networks further should open some eyes:

Adult tablet owners age 18-64, the study found, spend almost four and a half hours on the internet each day compared with three hours for non-tablet owners. Interestingly, not all of that difference is made up for with the 55 minutes they spend on the internet with the tablets themselves.

One of the most popular activities is social media. Gen-Xers spend about 45 minutes a day tablet-surfing Facebook and the like. Even Boomers are spending 20 minutes a day hitting social sites on their tablets.

Can you say fragmentation? As Ad Age said in a 1983 special report, “Is there anything trickier than tracking today’s media?”

And at the same time, note recent announcements from Apple that sales of iPads were up 166 percent during Apple’s most recent fiscal quarter, with the company predicting that the tablet market will be bigger than the PC market.

Apple said that it sold 11.12 million iPads during its fiscal fourth quarter, a 166 percent increase over the year-ago quarter. Apple also said that it has sold 40 million iPads to date.

“We think this could be a huge market, and it’s bigger than we thought,” said Tim Cook, CEO of Apple during a conference call with analysts to discuss the results.

“It’s pretty clear that if you forecast out in time, that the tablet market will be larger than the PC market,” he said.

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