Interesting banner CTR results

We want to think we can control the outcome of banner ads based on design, statistics and other various sorts of voodoo. Though, it seems, there is always a randomness that creeps its way in and can dump all other data down the toilet. Check out this tested comparison between two very different ads for the same product. Interesting to say the least.

http://blog.ads.pof.com/2012/04/03/throw-everything-you-know-about-ads-out-the-window-pics-inside/

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