8 strategies for Pinterest for business

A unique take on companies using Pinterest, (great examples included).

Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few.

1. It’s not about you
You don’t need to be blatant about what you offer your customers. Be subtle. Post pins that are interesting and tangentially related to your product. Best example? Oreck on Pinterest. They barely mention vacuum cleaners or air filters but when you visit their page and see all the pins you can’t help but think of them.

via 8 strategies for Pinterest for business | Social Media Today.

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