Condition One immerses iPads and iPhones in 180-degree video, shakes up dreary apps (video)

Saw this and it reminded me of an old favorite project. Now Condition One makes any video an immersive iPad experience, or so it appears from this write up in Engadget

I’ve contacted these guys to learn how it works. The applications seem endless. -MCW


Condition One immerses iPads and iPhones in 180degree video, kicks off pilot with Mercedes and more

Video in tablet magazines and similar apps sometimes — okay, often — comes across as a grafted-on extra. Condition One, a startup by war photographer Danfung Dennis, wants to make video an intrinsic part of the experience by taking advantage of the motion sensors in smartphones and tablets. Video shot from aDSLR or similar camera is converted into a 180-degree format that you can swipe or tilt through on an iOS device to get a more involving look. It’s a lot more lively than plain movies, and Dennis sees the technique being used for documentaries and tours where it would help to put viewers directly in the action. Producers only need off-the-shelf hardware and software, too. There’s a show-off app at the source link to get an overall sense of what the footage is like, but if you’re looking for the first official projects, a pilot project has just started that’s bringing apps from Discovery, Mercedes-BenzPopularScience (below), The Guardian and XL Recordings.

About Marty Wetherall