Optimizing Social Media Across the Customer Lifecycle

Pretty interesting read on the sales cycle and how social is intertwined in the process.

“Consumers are empowered to publish now more than ever and increasingly expect social interactions from their friends, co-workers, and favorite brands. These expectations and interactions occur beyond the path to purchase and provide companies with an opportunity to leverage social content and engagement beyond the sales cycle to retention and advocacy.”

Check out the full article here

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