33 Brands Using Instagram The Most Effectively

Even though Instagram has only been around for almost two years, the site continues to explode in popularity, having  close to 100 million users. It was only a matter of time before the world’s biggest brands started getting in on the action and we wanted to profile 33 of the brands doing it effectively by producing great content and engaging with their followers. It’s a very visual platform so here are some of the companies using it best.

Red Bull

Followers: 357,000
Red Bull is always ahead of the pack when it comes to social media and its use of Instagram is no exception. More of a lifestyle brand than an energy drink, Red Bull posts striking, fun and action packed images to connect with its fans.


Followers: 120,000
With a mixture of iconic and modern shots of cars, Audi’s sleek photos bring across the idea that the automobile brand is one of luxury and style.


Followers: 394,000
Nike’s use of Instagram, while impressive, lacks the personalisation most other brand accounts have. A lot of its photos focus on showing off its NikeFuel and Nike+ products, or showing off its latest event. The images keep everything on-topic, but eyecatching or inspiring images are few and far between.

Tiffany & Co.

Followers: 120,000
Focusing on brand, Tiffany & Co shows off its latest jewelry, which works perfectly on the medium, as well as a few inspirational images here and there.


Followers: 801,000
Like Red Bull, Starbucks is pretty much on the ball when it comes to new media trends. showing off its products in interesting and vibrant surroundings means every update is always fun to look at. And following the #starbucks hashtag will show you a whole array of user-generated content.


Followers: 208,000
As well as featuring its own range, ASOS also uses a lot of user-generated content to help show off its wares.


Followers: 6,364
Considering the brand, it’s surprising that PepsiMAX hasn’t a larger follower base, but considering it’s updated every week and it’s content is quite irregular, it’s not as surprising as you think. from a mixture of promoting sporting events and its own drinks, its output tends to be mixed, but there are some good images placed there.


Followers: 211,000
One of the first news organisations to join Instagram, NPR shows just how suited the medium is to news reporting by posting iconic images from around the world. It doesn’t update that often but when it does, it’s usually worth the wait


Followers: 865,000
With regular images of celebrities, MTV appeals to its target audience by throwing in updates about whoever is featuring to keep things fresh.


Followers: 354,000
Clothing brands are another business that’s finding a new home on Instagram and Forever201′s trendy and stylish fashion makes its inclusion an obvious one.


Followers: 22,000
A mixture of stylish clothing and breathtaking landscape images shows off what the company is about while keeping things on topic


Followers: 205,000
Unlike the other clothing brands, Topshop focuses more on action shots and keeping things light-hearted. creating a fun, personable brand account.

CNN iReport

Followers: 219,000
CNN’s account tends to feature both its own and crowdsourced photos. Through the hashtag #cnnireport, CNN filters through and selects the best ones to feature


Followers: 141,000
With the emphasis very much on luxury, Gucci concentrates on showing off its wares and throwing in celebrity photos for good measure. Unfortunately, it hasn’t updated its account in a while so it’s due a return.

General Electric

Followers: 123,000
Giving followers a glimpse into its research and technology, GE’s images are always interesting and wonderous to look at

The Boston Celtics

Followers: 258,000
As well as creating a strong brand presence, The Boston Celtic’s Instagram account is all about the fans and shows that it’s more than just a basketball team.


Followers: 508,000
Not just content with showing off its fashion, Burberry also uses its account to present real-time events such as fashion events.


Followers: 138,000
Although it can’t publish its usual images, Playboy’s Instagram account is very tasteful, featuring shots of its models and any events it’s holding.

The Onion

Followers: 118,000
As a parody news account, The Onion has a lot of fun adding captions to otherwise normal images, reflecting its satirical and humourous look at things.


Followers: 11,000
Showing off its footware at any available opportunity, Puma makes sure its imagery is vibrant, intriguing and always colourful, showing that this is a brand that has a distinct personality.


Followers: 30,000
Considering this is a brand whose products are permanent markers, Sharpie’s account is one of the most imaginative, showing off its product by drawing cool and vibrant pictures that will put a smile on your face.

American Express

Followers: 24,000
Since this is a credit card brand, American Express show off the many things you can do with your card and therefore has a lot of freedom in what it posts on its account. Everything from food to sports features here and all of them tie into an overall theme.


Followers: 152,000
H&M mix things up every now and again by featuring artistic images alongside their fashion range, showing that this brand is up to date with the latest styles and trends

W Hotels

Followers: 3,146
Despite not having that many followers, W Hotels do use the medium in interesting ways. Alongside posting some striking imagery, it also showcases regular campaigns which asks followers to showcase their own design images, encouraging participation with the brand.


Followers: 16,000
What could be more iconic than sporting events, and with the number of events it covers, you can always count on ESPN to have action shots of the latest sporting events.

Innocent Smoothies

Followers: 4,752
Always fun and never too serious, Innocent Smoothies focuses on posting lifestyle imagery instead of featuring its own product.

The Boston Bruins

Followers: 34,000
Another Boston club, this time its hockey club. Yet instead of showing the team in action or promotions, the account shows what happens away from the ice ring, resulting in some fun (and sometimes strange) images.


Followers: 302,000
Billboard is embracing new media and expanding its content, going beyond its magazine roots. The account normally builds up anticipation for its latest issue by featuring music artists posing, in action or just relaxing.


Followers: 1,621
A mixture of user-generated content, behind the scenes look at how the brand works and some silly mascot images thrown in for good measure, KLM’s feed is always nice to look at.

Air Asia

Followers: 21,000
A fan of collages, Air Asia regularly posts brand updates alongside imagery from around the world.


Followers: 46,000
One of the biggest blogs in the world gives you behind the scenes access to their world spaces and staff.

Adidas Originals

Followers: 130,000
One of the biggest sports brands in the world has numerous accounts on the platform but this is probably the best one.

via 33 Brands Using Instagram The Most Effectively.