Social-Media Insights Inspired By Barack Obama, America’s First Truly Social President | Fast Company

There are serious lessons in here. Marathon not a sprint, keep it classy, find the influencers…

 


Social-Media Insights Inspired By Barack Obama, America’s First Truly Social President

No politician in history has leveraged social media to the extent of President Obama. Here’s how his administration stays ahead of the curve–and what you can learn about effective social brand-building from the Tweep-in-Chief.

President Barack Obama and his team have leveraged the political power of social media since the Illinois senator announced his intention to run for the top job in the White House in 2007. According to techpresident.com, in 2008 Obama’s online efforts included 13 million emails, 4 million digital donors, and 2 million members on My.BarackObama.com, a social network that inspired grassroots campaigning on a scale never seen before in the United States. And the momentum has carried through his term: During last night’s Democratic National Convention, Obama’s nomination-acceptance speech set a new record of 52,000 tweets a minute.

 

Social-Media Insights Inspired By Barack Obama, America’s First Truly Social President | Fast Company.

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