How AT&T Integrated Olympic Results Into Its Ads So Darn Fast | Co.Create: Creativity \ Culture \ Commerce

HOW AT&T INTEGRATED OLYMPIC RESULTS INTO ITS ADS SO DARN FASTBY: RAE ANN FERADid you catch a clip of Ryan Lochte’s gold-winning swim in an AT&T ad this weekend? You weren’t seeing things. The brand’s new campaign places winning Team USA results into its advertising in near real-time.

via How AT&T Integrated Olympic Results Into Its Ads So Darn Fast | Co.Create: Creativity \ Culture \ Commerce.

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