Twitter Tries to Talk Brand Better | Digiday

What’s old is new again. Twitter will soon begin offering more “traditional” brand metrics around its advertising products, including brand awareness, uplift, and purchase intent. That’s a far cry from the “resonance scores” the company was touting when it launched its promoted products suite in 2010.

The move is designed to prove the social network’s ad products do what it says they do but also to better communicate with brands in a language that they understand, the company’s head of revenue Adam Bain suggested at a small press event at New York’s Advertising Week this morning.

Twitter Tries to Talk Brand Better | Digiday.

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