How Effective Are Hashtags During TV Spots?



More than half of the ads that aired during the Super Bowl this year made some mention of social media, with many using hashtags. Sysomos analysed the reaction to 21 of these tags on Twitter, and discovered that people preferred to tweet about the brand itself rather than the commercial, and, subsequently, brands that used their own name as the hashtag (i.e., #doritos) performed better than those that did not.

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