Westin Hotels New Campaign Spotlights the Nurses, Teachers and Firefighters Who Inspire Them | Adweek


Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed hospital nurse who treats the victims of a natural disaster.
That’s why more than 200 New York nurses who cared for those displaced by Hurricane Sandy are getting two free nights at a Westin location as part of the chain’s promotion of its new weekend services.

via Westin Hotels New Campaign Spotlights the Nurses, Teachers and Firefighters Who Inspire Them | Adweek.

About egilseth