On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists.
With Google’s Help, ‘Glamour’ Monetizes Hangouts
Posted in: Advertising 2.0, Connections, Content Strategy, Shopping 2.0
– April 8, 2013
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