Twitter Breaks News of the Boston Marathon Explosion

Some journalism criticism today and brand missteps as the Boston story continues to be reported. Fallon joined Ford and other brands who respectfully suspended social media posts for the day.

Twitter broke the story and Twitter continues to aggregate it with photos and briefs from the scene, while other news organizations prepare deeper reporting. Still, it was old media that new media turned to first: the Boston Globe’s coverage was retweeted and reposted throughout the news world.

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