Twitter continues to go after TV/video dollars

“Twitter’s push toward video (and video advertising) continues: The company announced new partnerships with TV and online video content providers, including A&E, Bloomberg TV, Clear Channel, Conde Nast, Discovery, MLB.com, NY Magazine, the PGA Tour, Time, VEVO, WWE, and VICE. This follows existing and previously announced deals with the likes of ESPN, Turner, NBA, Fox, and The Weather Channel, among others, to distribute and promote video content on the social network. The name for this video content partnership program is Twitter Amplify.

Alongside the new media deals, Twitter also unveiled a solution called “TV ad targeting,” which will allow marketers to find and send ads to Twitter users who tweeted about a show during which one of the marketer’s TV spots ran. “We believe a user engaged enough with a TV show to tweet about it very likely saw the commercials as well,” said Michael Fleischman, Product Manager/Revenue, in a blog post announcing the solution. The solution users a “video fingerprinting” tech that automatically detects when and where a brand’s commercial ran on TV, without requiring the advertiser to do any manual tracking or upload media plan details.”  Source: Cynopsis Digital Media Daily Email

This video from TwitterAds sums it up nicely:

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Also, check out this article on Giga OM

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