Facebook to #Facebook.

Today, Facebook announced the launch of hashtags to a small percentage of people on Facebook. More

than 4.75 billion content items are shared every day on Facebook (Facebook internal data, May 2013),

including billions of public posts and shares from your current and potential customers. Hashtags are a

first step to help people more easily discovery what others are saying about specific topics, brands and

businesses, and participate in public conversations on Facebook.


As Facebook will roll them out more broadly over the coming weeks, here is a quick summary of what you need to know:


● Hashtags do not impact your distribution or engagement in News Feed on either desktop or

mobile. We recommend you continue to focus on your existing campaigns to drive your most

important business objectives.

● If you are already using hashtags in an advertising campaign through other channels, you can

amplify these campaigns by including your hashtags in Facebook advertising. The same creative

best practices on Facebook still apply – compelling copy and photography that is in the brand

voice works best.

● Any hashtags that you use on other platforms that are connected to your Facebook Page will

automatically populate on Facebook.

● Like other Facebook marketing tools, hashtags allow you to join and drive the conversations

happening about your business.  We recommend you search for and view real-time public

conversations and test strategies to drive those conversations using hashtags.

About Felicia Johnson