A car so fast that you can’t even follow it on Twitter.

Fiat’s Abarth 500 Is So Fast, You Can’t Follow It on Twitter. Go ahead and try.

By Tim Nudd

June 13, 2013, 2:19 PM EDT

Here’s a fun Twitter stunt from Germany for Fiat’s Abarth 500 turbocharged hatchback. If you try to follow the vehicle’s official Twitter page, you get a direct message saying that no one can follow the Abarth 500, because it’s just too fast. (Its follower count, which briefly clicks up to 1 when you follow, soon goes back down to 0.) Clever. The upside, of course, is all the earned media. The downside? You know—no Twitter followers.

See the original article here: http://www.adweek.com/adfreak/fiats-abarth-500-so-fast-you-cant-follow-it-twitter-150294

About Felicia Johnson