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About Author: Kelly Sainz
Posts by Kelly Sainz
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Follow me on LinkedIn…
Posted on October 2, 2012 | No CommentsProfessional social network LinkedIn Corp will let its users “follow” and receive updates from people outside their personal contact list, a move that could entice users to spend more […] -
The Psychology of Liking Brands [INFOGRAPHIC]
Posted on October 1, 2012 | No Comments -
A complete guide for brands on Instagram
Posted on July 30, 2012 | No CommentsWhat if I told you there’s a treasure trove of user-generated content and consumer insights at your fingertips—all for free? You can find it on Instagram. And if your brand is […] -
New York starts turning payphones into free Wi-fi hotspots
Posted on July 12, 2012 | No CommentsPayphones, those relics of the pre-cellphone era, may just get a new lease on life in New York. The city is testing a pilot program in which it installs free Wi-Fi on […] -
Facebook’s 6-Point Plan for Building Brands in the Social Media Age
Posted on March 13, 2012 | No CommentsSocial media has turned the purchase funnel on its head. That’s the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level […] -
5 DIGITAL MARKETING COMMANDMENTS FOR LUXURY BRANDS
Posted on March 12, 2012 | No CommentsLately people are talking about luxury brands and digital marketing. I can’t count the number of times this week I’ve seen tweets asking, “Is Digital Killing the Luxury Brand?” Invariably, […] -
Need More YouTube Views? Try Pinterest.
Posted on February 28, 2012 | No CommentsIndependent film and entertainment studio Lionsgate holds the majority (30%) of the market share of fitness DVDs. Naturally, the company decided to create a YouTube channel comprised of athletic content. What it […] -
Content Is King: Building an Editorial Strategy to Drive Social Commerce
Posted on February 21, 2012 | No CommentsMarketers are all abuzz about content marketing. Indeed, it seems to be the hottest marketing topic right now, and everyone is taking a serious look at how to evolve digital […]