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About Author: Marty Wetherall
Posts by Marty Wetherall
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Using E-Mail Data to Connect the Dots of Your Life (or, What the N.S.A. Knows About You)
Posted on July 8, 2013 | No CommentsNow that the whistle has been blown and everyone’s heard that the National Security Agency is monitoring our online activity, you’re probably wondering what, specifically, the government knows about you. […] -
Tumblr CEO says average cost of ad campaign tops six figures
Posted on May 2, 2013 | No CommentsDavid Karp says Tumblr wants to be a place for advertising agencies to “make ads that win awards,” unlike on Twitter, Facebook, and other sites. Tumblr’s CEO talks a big […] -
Taco Bell Asks Twitter Followers To Add Them On Snapchat, Users May Soon See Snaps From Brands
Posted on May 1, 2013 | No CommentsIt was only a matter of time before a brand decided to use super hot “ephemeral photo messaging app” Snapchat to share exclusive, expiring content. Looks like Taco Bell is […] -
Google Emulates Apple in Restricting Apps for Glass
Posted on April 17, 2013 | No CommentsThanks to Google releasing its new “Mirror” API for Project Glass yesterday, developers can now build apps — to be known as “Glassware” — for the intriguing new specs. But because we’ve […] -
You Didn’t Make the Harlem Shake Go Viral — Corporations Did
Posted on March 31, 2013 | No CommentsThe fascinating, disappointing, and ultimately telling anatomy of this year’s biggest meme, powered by YouTube (in more ways than one). Via Mashable Google’s trend charts of the phrase “Harlem Shake” […] -
Big Moment For Vine As First Wolverine Movie Footage Comes Via 6-Second “Tweaser” Instead Of Trailer
Posted on March 28, 2013 | No CommentsBig moments will keep coming for Vine. This is a nice use from the film industry… Via TechCrunch Vine’s ready for its close-up. The first footage of new Marvel comics […] -
10 Interesting Google Glass Winners and Their Wacky Ideas
Posted on March 28, 2013 | No CommentsWhen you make something people want, you can run a hashtag contest to offer early access. Via Mashable Last month, Google asked tech enthusiasts to submit ideas for what they would do […] -
Kit Kat Challenges Oreo to Tic-Tac-Toe for Twitter Fan’s Affection
Posted on March 25, 2013 | No CommentsThere they go Oreoing again. Yes, the cookie has become a verb, at least among marketers ever since Super Bowl XLVII (even though Oreo’s been giving good social for a […] -
Ad Agency Answers 140 Character Twitter Briefs in 24 Hours
Posted on March 19, 2013 | No CommentsThe need for speed. Can you feel it? Everyone can. And now there’s an ad agency trying to answer that need with an interesting gimmick. All you need is a […] -
Cannes Fest Intros ‘Innovation Lion’ with New Judging Rules
Posted on January 16, 2013 | No CommentsDeadline for entries is April 16. Should be plenty of time. via Creativity by Shareen Pethak Ten-minute presentation and Q&A session required for shortlisted entrants It’s a new year, and […]