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Augmented Reality Archive
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HP’s Autonomy Gave Away Augmented Reality Tech to Brands
Posted on January 21, 2013 | No CommentsBut Will Brands Pay Once Autonomy Starts Charging? HP gave thousands of large and small brands its augmented reality technology for free for over a year, and only now is […] -
Gatwick Express Tracks
Posted on September 17, 2012 | No CommentsWhat do people on the train from Victoria Station to Gatwick do? 2 Things listen to music and look out the window. The Gatwick Express took three composers from the […] -
Philips Promotes Shaving Products With Hilarious ‘AR’ Campaign
Posted on June 26, 2012 | No CommentsClever way to do a lo-tech ‘hi-tech’ solution. RMM This is without doubt the most low-tech example of augmented reality we’ve ever seen – let alone an advertising campaign – […] -
Google’s must-see POV on Project Glass (One day…)
Posted on April 4, 2012 | 2 Comments -
OmniTouch – Wearable Computing
Posted on October 28, 2011 | No CommentsOmniTouch is a wearable depth-sensing and projection system that enables interactive multitouch applications on everyday surfaces. The system allows the wearer to use their hands, arms and legs as graphical, […] -
Great OOH + Augmented Reality Project
Posted on October 28, 2011 | No Comments -
Cadbury unveils augmented reality Spot V Stripes game
Posted on September 19, 2011 | No CommentsThis is about a month old – but clearly a trend – QR 2.0 without the ugly QR code. Kraft is using augmented reality technology, which allows users to take […]