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BIE4001 Archive
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![Fallon’s Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 5 lessons about digital marketing as gleened from hours of their childhood hours […]](http://bytes.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV")
Fallon Brainfood: Lessons About New Digital, Brought To You By Old TV
Posted on February 24, 2013 | No CommentsFallon’s Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 5 lessons about digital marketing as gleened from hours of their childhood hours […] -
![DigiDay notes: Budweiser has spent untold millions on rolling out its Black Crown line. That includes two 30-second Super Bowl spots. One thing it failed to do: get the hashtag […]](http://bytes.fallonhotdish.com/files/2013/02/imgres2-115x115.jpeg "Brands Adopt Hashtag Strategies")
Brands Adopt Hashtag Strategies
Posted on February 9, 2013 | No CommentsDigiDay notes: Budweiser has spent untold millions on rolling out its Black Crown line. That includes two 30-second Super Bowl spots. One thing it failed to do: get the hashtag […] -
![More than half of the ads that aired during the Super Bowl this year made some mention of social media, with many using hashtags. Sysomos analysed the reaction to […]](http://bytes.fallonhotdish.com/files/2013/02/twitter-hashtags-115x115.jpeg "How Effective Are Hashtags During TV Spots?")
How Effective Are Hashtags During TV Spots?
Posted on February 7, 2013 | No CommentsMore than half of the ads that aired during the Super Bowl this year made some mention of social media, with many using hashtags. Sysomos analysed the reaction to […] -
![DigiDay notes: Syndication has long been a revenue tool for publishers. The modern twist is that it’s not just other publishers that want the content; it’s brands. Top-line publishers like […]](http://bytes.fallonhotdish.com/files/2013/01/imgres2-115x115.jpeg "Should Publishers Rent Content to Brands?")
Should Publishers Rent Content to Brands?
Posted on January 28, 2013 | No CommentsDigiDay notes: Syndication has long been a revenue tool for publishers. The modern twist is that it’s not just other publishers that want the content; it’s brands. Top-line publishers like […] -
![Digiday notes: Pomp and circumstance can only get you so far. In 2010, AOL deployed a PR blitz for Project Devil, a bid to revolutionize the banner ad by making […]](http://bytes.fallonhotdish.com/files/2013/01/adunit-portfolio-1-115x115.jpeg "Reinventing Banners is Hard Work")
Reinventing Banners is Hard Work
Posted on January 24, 2013 | No CommentsDigiday notes: Pomp and circumstance can only get you so far. In 2010, AOL deployed a PR blitz for Project Devil, a bid to revolutionize the banner ad by making […] -
![On January 24, 1pm EST, The Everyday Collection goes live in the first-ever runway show inspired by everyday Tweets. And your Tweets are invited. So here’s your chance to be […]](http://bytes.fallonhotdish.com/files/2013/01/01-115x115.jpg "Got the Tweets It Takes? Target Everyday Collection Tweet To Runway Show")
Got the Tweets It Takes? Target Everyday Collection Tweet To Runway Show
Posted on January 23, 2013 | No CommentsOn January 24, 1pm EST, The Everyday Collection goes live in the first-ever runway show inspired by everyday Tweets. And your Tweets are invited. So here’s your chance to be […] -
![NYT Bits notes: As Facebook and Twitter become as central to workplace conversation as the company cafeteria, federal regulators are ordering employers to scale back policies that limit what workers […]](http://bytes.fallonhotdish.com/files/2013/01/imgres1-115x115.jpeg "Even if It Outrages the Boss, Social Net Speech Is Protected")
Even if It Outrages the Boss, Social Net Speech Is Protected
Posted on January 23, 2013 | No CommentsNYT Bits notes: As Facebook and Twitter become as central to workplace conversation as the company cafeteria, federal regulators are ordering employers to scale back policies that limit what workers […] -
![But Will Brands Pay Once Autonomy Starts Charging? HP gave thousands of large and small brands its augmented reality technology for free for over a year, and only now is […]](http://bytes.fallonhotdish.com/files/2013/01/0-115x115.jpg "HP’s Autonomy Gave Away Augmented Reality Tech to Brands")
HP’s Autonomy Gave Away Augmented Reality Tech to Brands
Posted on January 21, 2013 | No CommentsBut Will Brands Pay Once Autonomy Starts Charging? HP gave thousands of large and small brands its augmented reality technology for free for over a year, and only now is […] -
![DigiDay notes: Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying […]](http://bytes.fallonhotdish.com/files/2013/01/Screen-shot-2013-01-10-at-1.14.42-PM-115x115.png "The New York Times’ Plan to Save the Banner Ad")
The New York Times’ Plan to Save the Banner Ad
Posted on January 15, 2013 | No CommentsDigiDay notes: Like many publications, The New York Times has a banner ad problem. The problem is this: the Web is littered with banners and new computer-driven methods of buying […] -
8 Insights About The Coming Era Of Interactive Design | Co.Design: business + innovation + design
Posted on January 14, 2013 | No CommentsAs you watch, you’ll see a general consensus on a few really important points. They’d make a decent poster: Our phones demand too much attention, detracting from our real experiences. […]