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Advertising 2.0 Archive
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Efficiency or Quality? The Agency Perspective
Posted on May 17, 2013 | No Commentswritten by BRIAN PULLEN “The question of efficiency or quality seems to come up a great deal in the digital creative business. It is routinely asked by both clients and agency […] -
Taco Bell Asks Twitter Followers To Add Them On Snapchat, Users May Soon See Snaps From Brands
Posted on May 1, 2013 | No CommentsIt was only a matter of time before a brand decided to use super hot “ephemeral photo messaging app” Snapchat to share exclusive, expiring content. Looks like Taco Bell is […] -
Red Bull Lands As A New Feed On Flipboard. Will It Give The Social Magazine Another Revenue Stream?
Posted on November 19, 2012 | No CommentsYesterday I posted a story about how Cisco and Nissan are pioneering the use of brand journalism as a marketing tool and what that means for future of journalism as […] -
Is the future of serious journalism in the hands of corporate media?
Posted on November 18, 2012 | 1 CommentWe all know that the journalism industry is in tough shape (you’ve seen this chart, right?), which begs the question: where will we get our news in the future? Brands […] -
Pottermore: New J.K. Rowling Site Sends Harry Potter Fans into Frenzy
Posted on June 17, 2011 | No CommentsNot every brand has fans waiting with bated breath for its next big move, but for those that do, J.K. Rowling’s mysterious “Pottermore” is a good example of […]