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Apps Not Ads Archive
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Microsoft Adds 25 Brands to Windows 8 Ads in Apps
Posted on November 2, 2012 | No Comments“Native” Advertising Embedded in Microsoft’s Touch-Enabled Operating System AdAge notes: Microsoft has billed its Windows 8’s Ads in Apps feature as a way to integrate branded experiences into apps wherever […] -
Top 10 luxury brand mobile apps of H1
Posted on July 25, 2012 | No CommentsMobileMarketer notes: Ritz-Carlton app It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch […] -
10 Ways to Screw Up Your Mobile App
Posted on June 8, 2011 | No CommentsThis post originally appeared on O’Reilly Radar (“10 ways to botch a mobile app“). Republished at Forbes With the phenomenal growth of smart mobile devices, mobile apps, and their respective […] -
Forrester: Mobile Web Versus Apps Debate Is Dead
Posted on May 7, 2011 | No CommentsMediaPost notes: Whether to invest in building a mobile-specific site or a mobile application has been one of the debates defining mobile advertising in the last two or three years. […] -
Planning-ness 2010: How to Plan Apps
Posted on October 17, 2010 | No CommentsAki Spicer, Fallon’s Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools. […]