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Coupon 2.0 Archive
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Viewthrough™: Glamour and Gap Bring Print to Life via SnapTag Integration
Posted on August 14, 2011 | No CommentsGap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag. The company […] -
Coupon 2.0: Resale sites give users an out for ‘Groupon remorse’
Posted on July 26, 2011 | No CommentsUSAToday notes: A growing number of shoppers with buyer’s remorse are tapping an emerging resale market to unload the coupons they no longer want from sites like Groupon and LivingSocial. […] -
Coupon 2.0: AMEX and Facebook Collabo for Game-Changing Deals Platform
Posted on July 20, 2011 | No CommentsTechCrunch notes: This morning American Express is launching a new deals platform in partnership with Facebook that should make big waves in the payments and offers space. Winners: Facebook, American Express, small […] -
Coupons 2.0: Do Daily Deals Encourage Repeat Business?
Posted on July 18, 2011 | No CommentseMarketer notes that the indications are positive that Daily Deals, on average, are drawing in new customers who spend more, and repeatedly. But the question is sorta faulty, in that, deals […] -
BrandCamp™: The Groupon Hail Mary
Posted on June 13, 2011 | No Comments -
Psyched to Buy, in Groups
Posted on May 30, 2011 | No CommentsNYT’s David Pogue attributes some of the success of sites like GroupOn to “clever psychology”: -“Frankly, I couldn’t understand the big deal about Groupon. Why is it such a superstar […] -
Hard Times Turn Coupon Clipping Into the Newest Extreme Sport
Posted on May 30, 2011 | No CommentsWSJ says: Penny Pinchers Deal for Discounts; Mr. Engels’s 6-Foot Tower of Jell-O 1) “ITS THE ECONOMY STUPID” as Bill Clinton’s advisors once said. -“…she disliked grocery shopping until she […] -
No Check-Ins Needed. Shopkick Sends You Deals From Your Couch
Posted on May 19, 2011 | No CommentsShopkick is taking its audio check-in technology to television in a new deal with the CW that will allow Shopkick users to unlock exclusive deals when they use their […] -
Coupon 2.0: Digital Coupons Bridge TV, Mobile, Retail Store
Posted on April 23, 2011 | No CommentsMediapost notes: IntoNow plans to launch the next version of the daily deal. It allows people to tag TV ads and receive coupons for free products on mobile devices […]