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EveryWare Archive
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Everyware: Evian Will Connect Your Fridge to the Internet With Smart Drop
Posted on June 16, 2012 | 1 CommentEvian is sidestepping retail partners to sell its products directly to consumers with the promotion of a new online delivery service, and the release of a new digital device it […] -
TV 2.0: Chumby moves from hardware to software, and it needs help from devs
Posted on September 13, 2011 | No CommentsVentureBeat notes: It takes a village to move a company’s focus from hardware to software. San Diego-based Chumby is making that move, and it’s calling out to the developer village for help. […] -
Vitaminwater Demonstrates Quick Energy Boost – OOH Ads Let You Charge Your Mobile Devices
Posted on July 20, 2011 | No CommentsCrispin Porter & Bogusky came with up a creative way to support the message of Vitaminwater’s new “You’re Up” campaign, which stresses that the drink can give you a quick energy boost while […] -
Viewthrough Analog to Digital at SupahTarget Point-of-Purchase
Posted on June 30, 2011 | No CommentsWas shopping at SupahTarget the other day and the free sample lady prompted me to hit the “Like”button on the table and throw homey a social endorsement. I likes the […] -
Pottermore: New J.K. Rowling Site Sends Harry Potter Fans into Frenzy
Posted on June 17, 2011 | No CommentsNot every brand has fans waiting with bated breath for its next big move, but for those that do, J.K. Rowling’s mysterious “Pottermore” is a good example of […] -
Internet of Things – "Everything Computes!"
Posted on May 10, 2011 | No CommentsIBM “Smarter Planet” advertising is embracing the idea of “Everyware” with some crisp language that defines the trend: “Everything Computes”. This seems bigger to IBM than mere taglines for ads, […]