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interactive display Archive
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IKEA’s Smallest Store Ever (OLA Display Banner)
Posted on April 28, 2012 | No CommentsAdverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the […] -
Clever Strongbow Banner Fuels Mass Participation
Posted on April 26, 2012 | No Comments -
Why Retargeting is the Hottest Area of Ad Tech
Posted on April 18, 2012 | No CommentsDigiday notes: Retargeting is not entirely new to the online ad world. DoubleClick has offered the capability for many years. Yet the old tactic of finding people who have visited […] -
AOL, Microsoft and Yahoo form Voltron ad pact to take on Google
Posted on September 15, 2011 | No CommentsTheNextWeb notes: For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even […] -
Facebook is the number one seller of online display advertising in the US
Posted on June 20, 2011 | No CommentsTheNextWeb notes: Facebook has emerged as the number one platform for display advertising in the US, and it’s expected to generate well over $2bn in revenue from display advertising in […] -
Facebook Launches First Agency-Designed Ad Unit With Allstate, Hallmark
Posted on June 20, 2011 | No CommentsUnit Designed to be a Conversation-Starting Question AdAge notes: For the first time, an agency-designed ad unit goes live on Facebook today. The unit — called “Comments” — is the […] -
Content Length Matters Most for Video Ad Completions
Posted on June 8, 2011 | No CommentsLonger-form content supports longer ads eMarketer notes: Online video viewers often cite fewer ads as one reason they watch content online rather than on traditional television, yet many publishers want […]