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iPad Economy Archive
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Tablets boost print titles
Posted on October 19, 2012 | No CommentsWARC details: Nearly 40% of tablet owners access newspaper and magazine content on these devices each month, a trend potentially “redefining” the digital market for publishers, a study has argued. […] -
Home Is Where the Tablet Is [Study]
Posted on May 8, 2012 | No CommentsJust over one-third of tablet owners likely to use devices in-store US consumers have embraced tablets at a staggering pace. And one of the major selling points has been their […] -
Tablet Users Demand Faster Load Times [Statistics]
Posted on April 5, 2012 | No CommentsMajority of users expect websites to load on tablets at least as fast as on PCs Consumers are acquiring tablets in droves—eMarketer estimates that the number of tablet users in […] -
Tablet Attacks: One in Three Online Consumers to Use a Tablet by 2014
Posted on November 21, 2011 | No Comments90 million Americans will use a tablet device in 2014 eMarketer notes: Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has […] -
Tablet Owners Spend More Time Online Overall [Infographic]
Posted on October 22, 2011 | No CommentsDevice Owners of All Ages Spend Average of 90 More Minutes a Day Surfing AdAge notes: Mary Meeker, formerly of Morgan Stanley and now with venture capitalists Kleiner Perkins Caufield […] -
How Many Apps Are Too Many?
Posted on September 26, 2011 | No CommentseMarketer notes: The tablet app marketplace is expanding quickly—the Apple App Store alone has more than 90,000 apps for the iPad. Although many marketers are rushing to get their tablet […] -
Trend: Rise of the Mini-Tabs
Posted on September 5, 2011 | No CommentsInteresting observation from TechCrunch worth noting for advertisers and designers: The Rise of Mini-Tab(let)s means more havoc on mobile UX and Design for our clients…Yet, another fragmented user/device standard to […] -
Advertiser Interest in Android Lags Market [STATISTICS]
Posted on August 6, 2011 | No CommentsBrands continue to focus on marketing to iPhone owners eMarketer notes: The iPhone was a media darling from the get-go, quickly surpassing earlier smartphones like the BlackBerry in terms of […] -
How People Really Use the iPad [Statistics]
Posted on May 19, 2011 | No CommentsWe know that people are buying iPads — Apple can’t even keep up with the demand; its manufacturers overseas are taking weeks to get them out to customers. But how, […] -
Tablets Quickly Become Major Home Entertainment Device [Statistics]
Posted on April 23, 2011 | No CommentseMarketer summarizes: Most owners are using their PCs less Research on tablet usage has found, since the iPad first made its way into the hands of millions in 2010, that […]