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LOCATION AWARE Archive
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Google’s No. 1 Asset Is Its Ability To Empathize With Its Users Through Design And Product Development
Posted on May 14, 2013 | No CommentsAs your Internet use has evolved, Google has evolved with you. And for you. Its ability to make the right decisions about what to work on and at what time […] -
Marketing to Shoppers at Every Touchpoint [Statistics]
Posted on January 14, 2011 | No CommentsTraditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourage trial of […] -
Ads That Let You Check In at Your Favorite Billboard
Posted on October 20, 2010 | No CommentsThis is like clicking a banner ad in the real world. Many of us have checked in at the Travelers Umbrella airport wall on Foursquare (Rocky is the mayor), so […] -
Advertising – Linking Customer Loyalty With Social Networking – NYTimes.com
Posted on April 29, 2010 | No CommentsPEPSICO wants to sell its customers sodas whether they are near a grocery store, a restaurant or a gas station. With a new partnership that weaves its loyalty program into […]