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Mobile10 Archive
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Watch Out Apple, Google: Windows Phone’s Next Big Update Is An Absolute Home Run
Posted on August 19, 2011 | No CommentsWow, Business Insider is loving themselves some new Windows Phone updates, and I must say this Mango looks pretty nice. Click the link to see a long set of impressive […] -
Viewthrough™: Glamour and Gap Bring Print to Life via SnapTag Integration
Posted on August 14, 2011 | No CommentsGap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag. The company […] -
Mom 2.0: Incentives Motivate Moms to Refer Brands to Friends
Posted on June 10, 2011 | No CommentseMarketer notes: Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in […] -
Bravo vies for increased viewership via Shazam partnership
Posted on June 1, 2011 | No CommentsCable TV viewers can get exclusive content via Shazam MobileMarketer notes: Cable television network Bravo is among several cable networks offering new mobile content this summer via a partnership with […] -
Strategery!: Shape Mobile Strategy To Customer Lifecycle
Posted on May 9, 2011 | No CommentsMediaPost says: What most brands call their mobile strategy really just amounts to a collection of mobile tactics, according to Altimeter Group analyst Jeremiah Owyang. In a new blog post based […] -
'You're Making Me Do What?' The Immediacy Imperative Of Mobile
Posted on December 17, 2010 | No CommentsMediaPost Mobile notes: If there is a pet peeve of the year in the mobile media and marketing realm, it involves our growing impatience with brands making the consumer jump […] -
Tablet Sales Expected to Quadruple by 2012 [REPORT]
Posted on December 11, 2010 | No CommentsThe burgeoning tablet market — buoyed by the iPad — really started to take shape in 2010. According to a new report from eMarketer, tablet sales are expected to increase […] -
Ads That Let You Check In at Your Favorite Billboard
Posted on October 20, 2010 | No CommentsThis is like clicking a banner ad in the real world. Many of us have checked in at the Travelers Umbrella airport wall on Foursquare (Rocky is the mayor), so […] -
Google Is Anakin, Verizon Is The Emperor, And The Dark Side Is Winning
Posted on August 23, 2010 | No CommentsThis headline included Google, Verizon and Star Wars references. Enough said: Editor’s note:Jonathan Askin is Associate Professor of Clinical Law at Brooklyn Law School and Founding Director of the Brooklyn […]