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Mom 2.0 Archive
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![Marketers targeting dads should reach out to them as parents first, dads second eMarketer notes: While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are […]](http://bytes.fallonhotdish.com/files/2012/07/138470-115x115.gif "New Dads Are Big-Time Social Media Users [Statistics]")
New Dads Are Big-Time Social Media Users [Statistics]
Posted on April 6, 2012 | No CommentsMarketers targeting dads should reach out to them as parents first, dads second eMarketer notes: While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are […] -
![Digital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […]](http://bytes.fallonhotdish.com/files/2012/07/135506-115x115.gif "Moms Prefer Digital Shopping Over In-Store [Statistics]")
Moms Prefer Digital Shopping Over In-Store [Statistics]
Posted on December 30, 2011 | No CommentsDigital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […] -
![Millions of moms are always-on, appreciate value from marketers eMarketer notes: While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who […]](http://bytes.fallonhotdish.com/files/2012/07/133904-115x115.gif "Mobile Moms Want Utility from Marketers")
Mobile Moms Want Utility from Marketers
Posted on December 6, 2011 | No CommentsMillions of moms are always-on, appreciate value from marketers eMarketer notes: While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who […] -
![eMarketer says: Detailed digital advertising a good bet to reach mom demographic As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to […]](http://bytes.fallonhotdish.com/files/2012/07/129563-115x115.gif "Digital Moms Favor Informative Ads")
Digital Moms Favor Informative Ads
Posted on July 30, 2011 | No CommentseMarketer says: Detailed digital advertising a good bet to reach mom demographic As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to […] -
![eMarketer notes: Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in […]](http://bytes.fallonhotdish.com/files/2012/07/128102-115x115.gif "Mom 2.0: Incentives Motivate Moms to Refer Brands to Friends")
Mom 2.0: Incentives Motivate Moms to Refer Brands to Friends
Posted on June 10, 2011 | No CommentseMarketer notes: Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in […] -
![According to the “21st Century Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% more likely than average to have […]](http://bytes.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Mom's Mobile Addiction [Statistics]")
Mom's Mobile Addiction [Statistics]
Posted on April 23, 2011 | No CommentsAccording to the “21st Century Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% more likely than average to have […] -
![Moms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […]](http://bytes.fallonhotdish.com/files/2012/07/126731-115x115.gif "How Moms Keep Connected Using Smartphones")
How Moms Keep Connected Using Smartphones
Posted on April 14, 2011 | No CommentsMoms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […] -
![AdWeek says: When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much. But according to Babycenter’s 2011 […]](http://bytes.fallonhotdish.com/files/2011/03/jmp-2-iPhone-mom087_2-115x115.jpg "Mom 2.0: Moms Adopting Mobile Web [Study]")
Mom 2.0: Moms Adopting Mobile Web [Study]
Posted on March 30, 2011 | No CommentsAdWeek says: When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much. But according to Babycenter’s 2011 […] -
![Teens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know […]](http://bytes.fallonhotdish.com/files/2012/07/123203-115x115.gif "How Tweens, Teens and Parents Decide What to Buy [Statistics]")
How Tweens, Teens and Parents Decide What to Buy [Statistics]
Posted on December 30, 2010 | No CommentsTeens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know […] -
![NYT reports: Now Parents Can Hire a Hall Monitor for the Web FEAR can be good for business. Just ask the multibillion-dollar insurance industry, for example. Or companies like LifeLock […]](http://bytes.fallonhotdish.com/files/2010/07/Picture-7-115x115.png "Bullyware – A Burgeoning Digital Trend for Modern Parents")
Bullyware – A Burgeoning Digital Trend for Modern Parents
Posted on July 18, 2010 | No CommentsNYT reports: Now Parents Can Hire a Hall Monitor for the Web FEAR can be good for business. Just ask the multibillion-dollar insurance industry, for example. Or companies like LifeLock […]