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Mom 2.0 Archive
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Moms Prefer Digital Shopping Over In-Store [Statistics]
Posted on December 30, 2011 | No CommentsDigital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […] -
Mobile Moms Want Utility from Marketers
Posted on December 6, 2011 | No CommentsMillions of moms are always-on, appreciate value from marketers eMarketer notes: While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who […] -
Digital Moms Favor Informative Ads
Posted on July 30, 2011 | No CommentseMarketer says: Detailed digital advertising a good bet to reach mom demographic As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to […] -
Mom 2.0: Incentives Motivate Moms to Refer Brands to Friends
Posted on June 10, 2011 | No CommentseMarketer notes: Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in […] -
Mom's Mobile Addiction [Statistics]
Posted on April 23, 2011 | No CommentsAccording to the “21st Century Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% more likely than average to have […] -
How Moms Keep Connected Using Smartphones
Posted on April 14, 2011 | No CommentsMoms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […] -
Mom 2.0: Moms Adopting Mobile Web [Study]
Posted on March 30, 2011 | No CommentsAdWeek says: When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much. But according to Babycenter’s 2011 […]