-
Featured Posts
Tags
qr code LOL/WTF? OLA Shift Happens Brainfood Apps Not Ads Trends/Next EveryWare Location-Based Services Social CRM html5 BrandCamp iPad Economy Shopping 2.0 CRM Data Rock iPhone instagram interactive display Data Visualization YouTube iPad foursquare Social10 tablet Oh Shit! Coupon 2.0 google plus mobile Mobile10 Android Pinterest Viewthrough Twitter TV 2.0/TV Next iPhone Economy Innovation GeoSocial Viral Vanguards 3D Google Advertising 2.0 Always On Augmented Reality Mom 2.0 Innov8 LOCATION AWARE People-Powered UXAuthors
- Blog Administrator (1191)
- Erin Simle (78)
- Marty Wetherall (68)
- Sarah Crist (68)
- Kla Haeck (59)
- Rocky Novak (54)
- Aaron Seymour-Anderson (53)
- Alison Beattie (39)
- Brad Zenner (28)
- Felicia Johnson (27)
- Nicole Earley (19)
- dan swenson (10)
- Aneela Kumar (10)
- Kelly Holley (8)
- egilseth (7)
- Matt Polski (6)
- Marc Stephens (2)
- Kelsey Gomez (2)
- Thom Beckel (2)
- kjohnston (1)
- Ashley Taney (1)
- Adam Chorney (1)
Mom 2.0 Archive
-
![Marketers targeting dads should reach out to them as parents first, dads second eMarketer notes: While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are […]](http://bytes.fallonhotdish.com/files/2012/07/138470-115x115.gif "New Dads Are Big-Time Social Media Users [Statistics]")
New Dads Are Big-Time Social Media Users [Statistics]
Posted on April 6, 2012 | No CommentsMarketers targeting dads should reach out to them as parents first, dads second eMarketer notes: While moms used to be the social network standard-bearer of the family, fathers—particularly first-time fathers—are […] -
![Digital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […]](http://bytes.fallonhotdish.com/files/2012/07/135506-115x115.gif "Moms Prefer Digital Shopping Over In-Store [Statistics]")
Moms Prefer Digital Shopping Over In-Store [Statistics]
Posted on December 30, 2011 | No CommentsDigital usage and ecommerce increase when women become moms eMarketer notes: Two recent studies show that women spend less time with media outlets such as TV and magazines—but more time […] -
![Millions of moms are always-on, appreciate value from marketers eMarketer notes: While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who […]](http://bytes.fallonhotdish.com/files/2012/07/133904-115x115.gif "Mobile Moms Want Utility from Marketers")
Mobile Moms Want Utility from Marketers
Posted on December 6, 2011 | No CommentsMillions of moms are always-on, appreciate value from marketers eMarketer notes: While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who […] -
![eMarketer says: Detailed digital advertising a good bet to reach mom demographic As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to […]](http://bytes.fallonhotdish.com/files/2012/07/129563-115x115.gif "Digital Moms Favor Informative Ads")
Digital Moms Favor Informative Ads
Posted on July 30, 2011 | No CommentseMarketer says: Detailed digital advertising a good bet to reach mom demographic As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to […] -
![eMarketer notes: Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in […]](http://bytes.fallonhotdish.com/files/2012/07/128102-115x115.gif "Mom 2.0: Incentives Motivate Moms to Refer Brands to Friends")
Mom 2.0: Incentives Motivate Moms to Refer Brands to Friends
Posted on June 10, 2011 | No CommentseMarketer notes: Coupons and discounts among most popular Whether it’s exchanging stories about shopping bargains, offering product reviews or sharing parenting advice, moms love to trade information and engage in […] -
![According to the “21st Century Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% more likely than average to have […]](http://bytes.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "Mom's Mobile Addiction [Statistics]")
Mom's Mobile Addiction [Statistics]
Posted on April 23, 2011 | No CommentsAccording to the “21st Century Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% more likely than average to have […] -
![Moms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […]](http://bytes.fallonhotdish.com/files/2012/07/126731-115x115.gif "How Moms Keep Connected Using Smartphones")
How Moms Keep Connected Using Smartphones
Posted on April 14, 2011 | No CommentsMoms with smartphones spend over 6 hours a day using mobile With the benefit of smartphones and the mobile internet, many moms are now running their households on the go, […] -
![AdWeek says: When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much. But according to Babycenter’s 2011 […]](http://bytes.fallonhotdish.com/files/2011/03/jmp-2-iPhone-mom087_2-115x115.jpg "Mom 2.0: Moms Adopting Mobile Web [Study]")
Mom 2.0: Moms Adopting Mobile Web [Study]
Posted on March 30, 2011 | No CommentsAdWeek says: When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much. But according to Babycenter’s 2011 […] -
![Teens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know […]](http://bytes.fallonhotdish.com/files/2012/07/123203-115x115.gif "How Tweens, Teens and Parents Decide What to Buy [Statistics]")
How Tweens, Teens and Parents Decide What to Buy [Statistics]
Posted on December 30, 2010 | No CommentsTeens more influential with parents and more reliant on web for information Teens and tweens have very different approaches when deciding what electronics they want. For tweens, most just “know […] -
![NYT reports: Now Parents Can Hire a Hall Monitor for the Web FEAR can be good for business. Just ask the multibillion-dollar insurance industry, for example. Or companies like LifeLock […]](http://bytes.fallonhotdish.com/files/2010/07/Picture-7-115x115.png "Bullyware – A Burgeoning Digital Trend for Modern Parents")
Bullyware – A Burgeoning Digital Trend for Modern Parents
Posted on July 18, 2010 | No CommentsNYT reports: Now Parents Can Hire a Hall Monitor for the Web FEAR can be good for business. Just ask the multibillion-dollar insurance industry, for example. Or companies like LifeLock […]