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OLA Archive
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![This is the question that many corporations and organizations are curious about as the online population continues to grow. Banner ads on the internet have been in existence for almost 20 […]](http://bytes.fallonhotdish.com/files/2012/07/PinExt.png "Who Looks At Banner Ads? [Infographic]")
Who Looks At Banner Ads? [Infographic]
Posted on July 29, 2012 | No CommentsThis is the question that many corporations and organizations are curious about as the online population continues to grow. Banner ads on the internet have been in existence for almost 20 […] -
![Adverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the […]](http://bytes.fallonhotdish.com/files/2012/04/Screen-shot-2012-04-28-at-9.10.30-AM-115x115.png "IKEA’s Smallest Store Ever (OLA Display Banner)")
IKEA’s Smallest Store Ever (OLA Display Banner)
Posted on April 28, 2012 | No CommentsAdverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the […] -
Clever Strongbow Banner Fuels Mass Participation
Posted on April 26, 2012 | No Comments -
![Digiday notes: Retargeting is not entirely new to the online ad world. DoubleClick has offered the capability for many years. Yet the old tactic of finding people who have visited […]](http://bytes.fallonhotdish.com/files/2012/04/step_by_step-115x115.png "Why Retargeting is the Hottest Area of Ad Tech")
Why Retargeting is the Hottest Area of Ad Tech
Posted on April 18, 2012 | No CommentsDigiday notes: Retargeting is not entirely new to the online ad world. DoubleClick has offered the capability for many years. Yet the old tactic of finding people who have visited […] -
![MobileMarketer notes: The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge […]](http://bytes.fallonhotdish.com/files/2012/02/12133-115x115.png "(Ad Prices Lower) Mobile Advertising Expected to See A Surge In Creativity")
(Ad Prices Lower) Mobile Advertising Expected to See A Surge In Creativity
Posted on February 17, 2012 | No CommentsMobileMarketer notes: The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge […] -
![For a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster’s content, BBH New York eschewed the typical snazzy interactive video and made a body […]](http://bytes.fallonhotdish.com/files/2012/02/bbc-iplayercasestudy12-2-115x115.jpeg "Your index finger is the cornerstore of new campaign for BBC iPlayer")
Your index finger is the cornerstore of new campaign for BBC iPlayer
Posted on February 12, 2012 | No CommentsFor a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster’s content, BBH New York eschewed the typical snazzy interactive video and made a body […] -
![US online video ad spending to grow 43.1% in 2012 eMarketer notes: Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. […]](http://bytes.fallonhotdish.com/files/2012/07/128167-115x115.gif "2012 Trends: Video Leads Online Ad Growth [Statistics]")
2012 Trends: Video Leads Online Ad Growth [Statistics]
Posted on November 29, 2011 | No CommentsUS online video ad spending to grow 43.1% in 2012 eMarketer notes: Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. […] -
![Google is making changes to its ad system in an effort to provide consumers with “greater transparency and choice.” Over the coming weeks, users will be able to click on links […]](http://bytes.fallonhotdish.com/files/2011/11/Financial-Transparency-115x115.jpeg "Privacy, Please: Google Promises Consumers Greater Ad Transparency")
Privacy, Please: Google Promises Consumers Greater Ad Transparency
Posted on November 2, 2011 | No CommentsGoogle is making changes to its ad system in an effort to provide consumers with “greater transparency and choice.” Over the coming weeks, users will be able to click on links […] -
![Yet more than half click on or are influenced by online ads eMarketer notes: Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers […]](http://bytes.fallonhotdish.com/files/2012/07/132778-115x115.gif "Lack of Trust, Relevancy Keep Consumers from Clicking Ads")
Lack of Trust, Relevancy Keep Consumers from Clicking Ads
Posted on October 4, 2011 | No CommentsYet more than half click on or are influenced by online ads eMarketer notes: Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers […] -
![TheNextWeb notes: For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even […]](http://bytes.fallonhotdish.com/files/2011/09/Megatrong2idiot-115x115.jpeg "AOL, Microsoft and Yahoo form Voltron ad pact to take on Google")
AOL, Microsoft and Yahoo form Voltron ad pact to take on Google
Posted on September 15, 2011 | No CommentsTheNextWeb notes: For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even […]