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OLA Archive
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IKEA’s Smallest Store Ever (OLA Display Banner)
Posted on April 28, 2012 | No CommentsAdverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the […] -
Clever Strongbow Banner Fuels Mass Participation
Posted on April 26, 2012 | No Comments -
Why Retargeting is the Hottest Area of Ad Tech
Posted on April 18, 2012 | No CommentsDigiday notes: Retargeting is not entirely new to the online ad world. DoubleClick has offered the capability for many years. Yet the old tactic of finding people who have visited […] -
(Ad Prices Lower) Mobile Advertising Expected to See A Surge In Creativity
Posted on February 17, 2012 | No CommentsMobileMarketer notes: The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge […] -
2012 Trends: Video Leads Online Ad Growth [Statistics]
Posted on November 29, 2011 | No CommentsUS online video ad spending to grow 43.1% in 2012 eMarketer notes: Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. […] -
Privacy, Please: Google Promises Consumers Greater Ad Transparency
Posted on November 2, 2011 | No CommentsGoogle is making changes to its ad system in an effort to provide consumers with “greater transparency and choice.” Over the coming weeks, users will be able to click on links […] -
AOL, Microsoft and Yahoo form Voltron ad pact to take on Google
Posted on September 15, 2011 | No CommentsTheNextWeb notes: For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even […]