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Viral Vanguards Archive
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![For a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster’s content, BBH New York eschewed the typical snazzy interactive video and made a body […]](http://bytes.fallonhotdish.com/files/2012/02/bbc-iplayercasestudy12-2-115x115.jpeg "Your index finger is the cornerstore of new campaign for BBC iPlayer")
Your index finger is the cornerstore of new campaign for BBC iPlayer
Posted on February 12, 2012 | No CommentsFor a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster’s content, BBH New York eschewed the typical snazzy interactive video and made a body […] -
![Just a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral […]](http://bytes.fallonhotdish.com/files/2012/07/026-115x115.jpg "Contagious: Contrex Neon Stripper")
Contagious: Contrex Neon Stripper
Posted on November 3, 2011 | No CommentsJust a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral […] -
![How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week – Advertising Age. Pushing, Patience and Nonlinear Thinking: How to Succeed at Viral Video Now […]](http://bytes.fallonhotdish.com/files/2012/07/icon_share1.gif "How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week – Advertising Age")
How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week – Advertising Age
Posted on October 7, 2011 | No CommentsHow to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week – Advertising Age. Pushing, Patience and Nonlinear Thinking: How to Succeed at Viral Video Now […] -
![Mashable notes: In the vein of “Planking”, “Stocking” and Owling”, Schick is goosing the latest internet meme “Razorbombing”…the practice of taking a photo with a razor in the foreground to […]](http://bytes.fallonhotdish.com/files/2011/09/Screen-shot-2011-09-17-at-10.32.58-AM-115x115.png "Razorbombing: Latest Internet Meme Brought to You by Schick")
Razorbombing: Latest Internet Meme Brought to You by Schick
Posted on September 17, 2011 | No CommentsMashable notes: In the vein of “Planking”, “Stocking” and Owling”, Schick is goosing the latest internet meme “Razorbombing”…the practice of taking a photo with a razor in the foreground to […] -
LOL/WTF: TXT Whale
Posted on September 13, 2011 | No Comments -
![Adweek notes: Warner Bros. Pictures Canada hired microbiologists and immunologists to create a one-of-a-kind billboard made of growing bacteria in an abandoned storefront window in Toronto—to promote Steven Soderbergh’s movie Contagion. […]](http://bytes.fallonhotdish.com/files/2012/07/contagion-bacteria-board-115x115.jpg "Truly Infectious ‘Contagion’ Billboard Is Made of Bacteria")
Truly Infectious ‘Contagion’ Billboard Is Made of Bacteria
Posted on September 13, 2011 | No CommentsAdweek notes: Warner Bros. Pictures Canada hired microbiologists and immunologists to create a one-of-a-kind billboard made of growing bacteria in an abandoned storefront window in Toronto—to promote Steven Soderbergh’s movie Contagion. […] -
![Gawker and NYTimes notes: ConAgra Forced to Apologize for Tricking Bloggers Into Eating Marie Callender’s Three Meat and Four Cheese Lasagna I am coining the term “Viral Gotcha” for the recent slate […]](http://bytes.fallonhotdish.com/files/2011/09/punkd_red_logo-115x115.jpeg "When “Viral Gotchas” go wrong…")
When “Viral Gotchas” go wrong…
Posted on September 12, 2011 | No CommentsGawker and NYTimes notes: ConAgra Forced to Apologize for Tricking Bloggers Into Eating Marie Callender’s Three Meat and Four Cheese Lasagna I am coining the term “Viral Gotcha” for the recent slate […] -
![There is so much to like about this – a campaign that isn’t selling, but in the end you appreciate the brand even more. Great viral video – almost 500,000 […]](http://bytes.fallonhotdish.com/files/2011/09/Back-to-the-Start-115x115.png "Chipotle – Back to the Start")
Chipotle – Back to the Start
Posted on September 6, 2011 | No CommentsThere is so much to like about this – a campaign that isn’t selling, but in the end you appreciate the brand even more. Great viral video – almost 500,000 […] -
![Ya’ll remember Double Dream Hands Man, rite? 3.6MM views Now, Double Dream Feet reprises the viral magic – on behalf of a brand seeking to be a Viral Vanguard This […]](http://bytes.fallonhotdish.com/files/2012/07/048-115x115.jpg "What Sprint Can Teach Us About Branded \"Virals\"")
What Sprint Can Teach Us About Branded "Virals"
Posted on June 11, 2011 | No CommentsYa’ll remember Double Dream Hands Man, rite? 3.6MM views Now, Double Dream Feet reprises the viral magic – on behalf of a brand seeking to be a Viral Vanguard This […] -
![So meta: a traditional mass-targeted TV ad, that gets its inside joke from the collective experience we’ve all had with a digital “viral” from a competitor. Its a riddle inside […]](http://bytes.fallonhotdish.com/wp-content/themes/arras/images/thumbnail.png "AT&T TV Ad Gets All Meta On You by Channeling Successful Web \"Viral\" of Competitor")
AT&T TV Ad Gets All Meta On You by Channeling Successful Web "Viral" of Competitor
Posted on May 13, 2011 | No CommentsSo meta: a traditional mass-targeted TV ad, that gets its inside joke from the collective experience we’ve all had with a digital “viral” from a competitor. Its a riddle inside […]