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Viral Vanguards Archive
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Your index finger is the cornerstore of new campaign for BBC iPlayer
Posted on February 12, 2012 | No CommentsFor a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster’s content, BBH New York eschewed the typical snazzy interactive video and made a body […] -
Contagious: Contrex Neon Stripper
Posted on November 3, 2011 | No CommentsJust a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral […] -
How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week – Advertising Age
Posted on October 7, 2011 | No CommentsHow to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week – Advertising Age. Pushing, Patience and Nonlinear Thinking: How to Succeed at Viral Video Now […] -
Razorbombing: Latest Internet Meme Brought to You by Schick
Posted on September 17, 2011 | No CommentsMashable notes: In the vein of “Planking”, “Stocking” and Owling”, Schick is goosing the latest internet meme “Razorbombing”…the practice of taking a photo with a razor in the foreground to […] -
LOL/WTF: TXT Whale
Posted on September 13, 2011 | No Comments -
Truly Infectious ‘Contagion’ Billboard Is Made of Bacteria
Posted on September 13, 2011 | No CommentsAdweek notes: Warner Bros. Pictures Canada hired microbiologists and immunologists to create a one-of-a-kind billboard made of growing bacteria in an abandoned storefront window in Toronto—to promote Steven Soderbergh’s movie Contagion. […] -
When “Viral Gotchas” go wrong…
Posted on September 12, 2011 | No CommentsGawker and NYTimes notes: ConAgra Forced to Apologize for Tricking Bloggers Into Eating Marie Callender’s Three Meat and Four Cheese Lasagna I am coining the term “Viral Gotcha” for the recent slate […] -
Chipotle – Back to the Start
Posted on September 6, 2011 | No CommentsThere is so much to like about this – a campaign that isn’t selling, but in the end you appreciate the brand even more. Great viral video – almost 500,000 […] -
What Sprint Can Teach Us About Branded "Virals"
Posted on June 11, 2011 | No CommentsYa’ll remember Double Dream Hands Man, rite? 3.6MM views Now, Double Dream Feet reprises the viral magic – on behalf of a brand seeking to be a Viral Vanguard This […] -
AT&T TV Ad Gets All Meta On You by Channeling Successful Web "Viral" of Competitor
Posted on May 13, 2011 | No CommentsSo meta: a traditional mass-targeted TV ad, that gets its inside joke from the collective experience we’ve all had with a digital “viral” from a competitor. Its a riddle inside […]